The Hidden Truth Behind Tufted Rugs: The Inventory Issue
Let’s talk industry economics. The retail rug landscape for rugs is underpinned by the need to cater to various designs, sizes, and price points, necessitating large inventories.
While it effectively meets consumer demand, this approach often results in significant unsold stock. Retailers must offer substantial discounts (you’ve seen the 50%, 60%, and 70% clearout promotions) to move inventory.
The Hidden Truth Behind Tufted Rugs
THE INVENTORY ISSUE
It makes carrying cheaper, tufted rugs economically more viable than their more expensive, hand-knotted alternatives. This cycle contributes to the prevalence of lower-quality rugs in the market, overshadowing the true artistry of hand-knotted rugs.
Our on-demand model revolutionizes rug industry economics by eliminating the need for retailers and designers to hold extensive inventories. This shift reduces financial risk and storage costs, powering a more sustainable rug production and sales approach.
Designers can use our digital platform to create bespoke rugs that meet their needs and vision.
No stock. No storage. No waste.
